An intelligent new shopping cart
Google has launched Universal Cart in the U.S. to streamline holiday shopping by consolidating items, tracking prices, and simplifying checkout across multiple retailers.
Google’s Universal Cart is now available in the U.S. through Search and the Gemini app, designed to help shoppers organize purchases from multiple retailers in a single digital cart. The tool eliminates the need to juggle multiple browser tabs or screenshots by saving items across Google platforms, allowing users to resume shopping seamlessly. It supports a wide range of retailers, including Steve Madden, Quince, Ulta Beauty, Nike, Sephora, Target, Walmart, Wayfair, and Shopify merchants.
The cart leverages Google’s Shopping Graph, which tracks over 60 billion product listings, to monitor price changes and inventory updates in real time. Shoppers receive notifications for price drops or restocks, ensuring they don’t miss opportunities to save or secure sold-out items. The system also integrates with Google Wallet to analyze credit card perks and suggest optimal payment methods, while surfacing relevant promo codes directly within the cart.
For checkout, Universal Cart offers two secure options: completing purchases via Google Pay with participating retailers or transferring items to the merchant’s site for finalization. Trusted merchants like Nike, Sephora, and Walmart are supported, with direct confirmations and customer support provided by the seller. The cart prioritizes security and transparency, ensuring users retain control over their transactions and data.
Google positions Universal Cart as part of its broader commerce strategy, focusing on practical tools that enhance shopper confidence and efficiency. The feature is available now in the U.S. and aims to reduce the complexity of holiday shopping by centralizing organization, savings, and checkout processes.