Record number of Australian visitors boosts NZ tourism
New Zealand recorded over 256,000 international visitor arrivals in July, surpassing pre-pandemic levels and driven largely by increased travel from Australia.
Tourism and Hospitality Minister Louise Upston announced that New Zealand welcomed 256,600 international visitors in July, marking an 8.5 percent increase compared to July 2025 and exceeding July 2019 figures. The growth reflects a broader recovery trend, with 3.69 million arrivals recorded in the year to July, a 9 percent rise on the previous year. Upston highlighted the sector’s role in supporting economic growth, jobs, and local communities as part of the government’s goal to double tourism export value by 2034.
Australia remained New Zealand’s largest source of international visitors, with 134,900 arrivals in July—a 6 percent increase from the same month last year. The rise in Australian visitors was described as a record, reinforcing the close travel ties between the two countries. Upston noted the significance of this growth for regional economies and tourism-dependent businesses across New Zealand.
Visitor arrivals from China rose by 25 percent year-on-year, with an additional 5,400 travelers compared to July 2025, while arrivals from the United States increased by 12 percent to 1,700. These figures underscore the diversification of New Zealand’s international tourism base beyond its traditional markets.
The Minister emphasized New Zealand’s enduring appeal as a destination, citing world-class experiences, natural landscapes, and hospitality as key factors in attracting and retaining visitors. Tourism and hospitality businesses were credited with delivering high-quality experiences that encourage repeat visits and positive word-of-mouth recommendations.