The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

Okta President of Customer Identity Cloud Shiv Ramji explains the company’s core function: enabling secure and seamless access to cloud applications for both employees and customers. Ramji notes that most daily digital interactions rely on Okta-powered login systems, underscoring the platform’s widespread yet often unnoticed presence in user experiences across industries.

Ramji attributes Okta’s growth to broader trends, including low cloud adoption rates despite rapid expansion, escalating security threats that demand specialized expertise, and customers’ preference to outsource identity management to focus on innovation. Regulatory and compliance pressures in sectors like healthcare and finance further drive demand for third-party identity solutions.

When addressing security best practices, Ramji emphasizes basic measures such as password hygiene checks and alerts for compromised credentials. He challenges the misconception that stronger security inherently creates friction, arguing that modern tools like biometric authentication can balance both security and user convenience without trade-offs.

The discussion also touches on the role of storytelling in product development, with Ramji advocating for a holistic view of the customer journey. By integrating identity solutions early in the design process, companies can build trust and deliver experiences that align with user expectations while mitigating risks.