Reimagining advertising with AI

OpenAI is launching AI-powered advertising features in ChatGPT, including Sponsored Agents that allow users to engage in labeled business-sponsored conversations after viewing an ad. These agents help users ask follow-up questions about products or services before deciding to visit the business’s website. The feature is currently being tested with select advertisers in the United States. For businesses, Sponsored Agents offer a way to provide personalized assistance to potential customers, bridging the gap between initial interest and final purchase decisions.

Advertisers can now use natural-language prompts in ChatGPT Work to create, update, and analyze ad campaigns through the Ads Manager plugin. The tool helps translate briefs into campaign elements and provides performance insights, reducing manual effort. AI assistance is also integrated directly into Ads Manager, offering suggested ad copy and imagery based on landing pages and campaign goals. Advertisers retain full control, reviewing and editing suggestions before implementation.

New AI-powered text customization features adapt existing ad headlines and descriptions to fit conversation contexts and automatically translate copy into a user’s preferred language. These tools aim to make ad creation more efficient while maintaining relevance across different audiences. The updates are designed to simplify the workflow for businesses adopting AI-driven advertising strategies.

ChatGPT Ads is integrating with HubSpot and Shopify as its first CRM and ecommerce partners. HubSpot users can connect ChatGPT Ads accounts to manage campaigns and track leads directly within HubSpot. Shopify merchants in the U.S. can use the ChatGPT Ads app to create and manage campaigns, with international availability expanding on September 23. These integrations allow businesses to leverage existing tools while adopting new AI-powered advertising capabilities.