HubSpot AI tools: A complete guide to Agent Hub and Breeze

HubSpot’s AI tools have undergone naming changes, consolidating under the Breeze brand launched at INBOUND 2024. Breeze Assistant and Breeze Intelligence now cover in-app assistance and data enrichment, while Agent Hub hosts autonomous agents for marketing, sales, service, and billing. The CRM integrates with these tools, providing real-time deal history, call transcripts, and behavioral data to power AI workflows without manual input.

Agent Hub includes prebuilt agents and Agent Builder for custom agents, accessible via the More > Agents > Agent Hub path. Agents operate directly on CRM data, enabling tasks like drafting content or monitoring accounts without additional setup. Pricing varies by plan, with Agent Hub included in Starter, Professional, and Enterprise tiers, while some features require separate purchases or outcome-based fees.

Content Agent drafts blog posts, landing pages, social content, and case studies from briefs or campaign goals, handling pre-publish tasks like meta descriptions and internal links. Marketing teams use it for first drafts, though outputs may require editing to maintain brand voice. Reference files help align drafts with brand tone, reducing generic AI slang.

Campaign Agent plans multi-channel campaigns from a single goal, delegating asset creation to Content Agent and follow-up to Nurture Agent. Nurture Agent personalizes emails based on individual lead behavior, avoiding generic segmentation. Prospecting Agent monitors accounts for buying signals, drafting outreach with adjustable criteria and a $1 per lead fee for recommended prospects.