Announcing the AWS Marketplace and Amazon Business unified storefront

AWS Marketplace and Amazon Business have introduced a unified storefront that merges software, data, and AI tools from AWS Marketplace with physical goods and supplies from Amazon Business into one curated catalog. This eliminates the need for procurement teams to manage separate catalogs with duplicated approval rules and reporting systems. The unified storefront is built on AWS Marketplace Storefront, allowing administrators to connect their organization’s Amazon Business account and import products directly into a branded storefront.

Administrators can set governance rules once, which then apply across both catalogs, streamlining procurement processes. Buyers can browse listings from AWS Marketplace and Amazon Business in a single interface, reducing complexity in purchasing decisions. Purchases of AWS Marketplace listings are completed within the storefront and appear on the customer’s AWS invoice, while Amazon Business products redirect users to an authenticated cart via single sign-on.

The unified storefront ensures each storefront is restricted to the accounts its administrator configures, maintaining security and control. The Amazon Business connector is available in all AWS Regions where AWS Marketplace operates, provided customers have access to both the AWS Marketplace and Amazon Business APIs.

Organizations interested in the unified storefront can find additional details on the AWS Marketplace Storefront product page and the AWS Marketplace Storefront User Guide. The feature aims to simplify procurement by consolidating multiple purchasing channels into a single, governed interface.