Jagex responds to use of generative AI in RuneScape trailer made by "trusted external partner"
Jagex removed a RuneScape trailer after discovering generative AI use by a trusted partner, vowing stricter oversight and community collaboration to prevent future incidents.
Jagex has removed a promotional trailer for RuneScape 3’s Dragon Slayer 2 quest after users identified generative AI elements, including a six-fingered hand and modernized medieval boots. The developer stated a trusted external partner had explicitly confirmed no AI would be used, prompting an investigation. Jagex emphasized its policy against generative AI in games, artwork, or marketing materials, calling the incident a breach of trust. The company described the situation as highlighting flaws in its own review processes that require immediate attention.
The developer reiterated its stance against generative AI, asserting it would not knowingly permit its use in any capacity related to its games or partnerships. Jagex referenced a prior incident involving a collaboration with 100 Thieves, where AI use was similarly undisclosed. The company expressed frustration over the repeated failures, vowing to prevent such occurrences in the future. It emphasized the importance of human creativity in its games and marketing materials.
Following the incident, Jagex announced plans to overhaul its review processes after RuneFest to prevent similar issues. The company committed to working with community creators to ensure the Dragon Slayer 2 story meets expected standards. Jagex also pledged to commission creators directly to maintain creative integrity in future promotional materials. These steps aim to rebuild trust and uphold its no-AI policy across all external partnerships.
Jagex SVP of product James Dobrowski previously stated the company’s commitment to excluding generative AI from player-facing assets. He clarified that AI may be used for internal tooling efficiency but not for creative output. Dobrowski noted ongoing external reviews with partners to audit AI use and prevent its inclusion in games or marketing. The company’s policy extends to audits of all external collaborators to ensure compliance with its no-AI standards.