Garmin acquires TrainingPeaks and TrainHeroic, leading endurance and strength training platforms for athletes and coaches
Garmin has acquired TrainingPeaks and TrainHeroic, two digital training platforms for athletes and coaches, to expand its fitness ecosystem with structured coaching tools.
The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.
Garmin Ltd. announced on July 22, 2026, the acquisition of TrainingPeaks and TrainHeroic, two platforms specializing in connecting athletes with coaches for endurance, strength, and performance training. The deal integrates customizable coaching experiences into Garmin’s existing fitness tools, aiming to provide structured training plans and performance insights. Financial terms were not disclosed, and 120 employees from both platforms will join Garmin’s workforce. The move aligns with Garmin’s strategy to enhance its ecosystem for athletes and coaches.
Brad Trenkle, Garmin Co-Chief Operating Officer, stated the acquisition would expand access to professional coaching experiences by connecting athletes with coaches who use data-driven tools. Andy Stephens, CEO of Peaksware Holdings, which owns both platforms, highlighted their shared mission with Garmin to empower coaches and athletes through science-based training. Both companies emphasized their long-standing collaboration in providing structured, performance-focused training solutions.
TrainingPeaks and TrainHeroic serve athletes and coaches across all skill levels, offering digital tools to improve training through structured plans and performance metrics. Headquartered in Louisville, Colorado, the platforms have a combined team of 120 employees who will now operate under Garmin. The acquisition follows Garmin’s focus on integrating fitness and performance technologies to support athletes in reaching their goals.
The announcement did not include financial details but noted the integration of TrainingPeaks and TrainHeroic into Garmin’s broader ecosystem. Garmin designs products for aviation, automotive, fitness, marine, and outdoor markets, with a mission to help users maximize time spent on their passions. Forward-looking statements in the release were qualified by standard risk disclosures, including those outlined in Garmin’s 2025 Form 10-K filed with the SEC.