We’re bringing AI Brief to more languages and adding a new AI Max reporting feature.

Google announced new AI Max features for advertisers, including expanded access to AI Brief in closed beta for Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. AI Brief allows users to guide AI Max using natural language with detailed context about business goals, target audiences, and key messaging. The update aims to enhance campaign customization and performance tracking across additional languages.

A new reporting feature in Google Ads will provide advertisers with a unified view of the Search ads journey, consolidating data on search terms, ad creatives, and landing pages. This interface is designed to clarify how customers interact with ads and measure the impact of AI Max on campaign outcomes. The feature is intended to improve transparency and strategic decision-making for advertisers.

The AI Brief expansion and reporting feature are part of Google’s efforts to give advertisers more control over AI-driven campaigns. By enabling detailed guidance and clearer performance insights, the tools aim to help businesses refine their advertising strategies and validate the effectiveness of AI Max in driving results.

Google stated that additional details and availability for these features will be shared later this year. Advertisers interested in participating in the AI Brief closed beta or testing the new reporting feature should monitor official Google Ads updates for further announcements.