What 3 creatives built with unlimited access to Google Flow
Google provided three leading creatives with unlimited access to its AI studio, Google Flow, to develop ad campaigns for local businesses and nonprofits. The projects, including work for Stonewood Farm, ARCHANGELS, and South Ferry, were documented in a behind-the-scenes series.
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In May, Google launched The Small Brief project, partnering with agency Johannes Leonardo to give three prominent creatives—Susan Credle, Jayanta Jenkins, and Tiffany Rolfe—unlimited access to Google Flow, an AI creative studio. The initiative coincided with Small Business Week and tasked the experts with creating campaigns for local businesses and nonprofits they supported.
Susan Credle developed a campaign for Stonewood Farm, a Hudson River Valley nonprofit, centered on the phrase “Just Farming.” Using Google Flow, she illustrated the farm’s focus on regenerative agriculture, emphasizing how soil health benefits the broader community. The project highlighted the farm’s mission through AI-generated visuals.
Tiffany Rolfe created a film for South Ferry, a Long Island ferry service, tracing its 200-year history. The narrative followed the Clark family’s 1833 promise to their community, depicting seasonal changes, daily crossings, and moments of homecoming through AI-assisted storytelling.
Jayanta Jenkins produced an emotional campaign for ARCHANGELS, a public benefit corporation supporting caregivers. His film used a mirror as a metaphor, showing reflections of those caregivers serve—parents, doctors, and patients—before revealing the caregiver themselves, crafted with Google Flow’s tools.