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Hyundai Motor Group Executive Chair Euisun Chung Charts Mid-to-Long-Term Growth Strategy in Brazil

What happened
Based on Hyundai Newsroom · Jul 30, 2026

Hyundai Motor Group Executive Chair Euisun Chung outlined Brazil’s mid-to-long-term growth strategy during a visit to the Piracicaba plant, emphasizing local production, hydrogen energy, and market-specific models.

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Hyundai Motor Group Executive Chair Euisun Chung Charts Mid-to-Long-Term Growth Strategy in Brazil
Hyundai Newsroom — Hyundai
Key points
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PIRACICABA/SEOUL, July 30, 2026 – Euisun Chung, Executive Chair of Hyundai Motor Group (the Group), visited the Hyundai Motor Company’s manufacturing plant in Piracicaba, Brazil to chart the Group's mid-to-long term local growth strategy in the country.
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The Executive Chair's visit reflects the Group's commitment to the Brazilian market and to the increasingly competitive business environment there, as well as its exploration of new growth opportunities in the mobility and hydrogen energy sectors.
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Brazil is a key hub for the Group in Central & South America (CSA), hosting both Hyundai Motor’s local production plant and the CSA regional headquarters.
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Since its completion in 2012, the Hyundai Motor Brazil (HMB) plant has consistently produced approximately 200,000 vehicles annually, establishing itself as a major Korean business in the country and supporting economic cooperation between Korea and Brazil.
Key numbers
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The Piracicaba plant, operational since 2012, produces 200,000 vehicles annually across three models—HB20, CRETA, and i20—with a cumulative output of 2.
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The i20, launched in June 2026, is positioned as a core model in the B-segment, which accounts for 23 percent of Brazil’s automotive market.
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Hyundai Motor plans to strengthen sales of the CRETA while introducing new SUV models by 2030.

Hyundai Motor Group Executive Chair Euisun Chung visited Hyundai’s Piracicaba plant in Brazil on July 30, 2026, to outline the Group’s mid-to-long-term growth strategy for the country. The plan focuses on expanding local production, exploring hydrogen energy opportunities, and strengthening competitiveness in Brazil’s automotive market, where fuel-flexible vehicles dominate demand. The Piracicaba plant, operational since 2012, produces 200,000 vehicles annually across three models—HB20, CRETA, and i20—with a cumulative output of 2.5 million units by March 2026.

Executive Chair Chung reviewed production operations and inspected the i20 and CRETA SUV during the visit. The i20, launched in June 2026, is positioned as a core model in the B-segment, which accounts for 23 percent of Brazil’s automotive market. Equipped with a fuel-flexible powertrain optimized for local conditions, the i20 offers SUV-like space, advanced technology, and safety features. Hyundai aims to establish the i20 as a bestseller through product and quality competitiveness, supported by multi-sector partnerships in travel, retail, and entertainment.

Hyundai Motor plans to strengthen sales of the CRETA while introducing new SUV models by 2030. The company is also exploring local production of small electric vehicles and accelerating development of fuel-flexible hybrid powertrains tailored for Brazil’s ethanol-gasoline fuel ecosystem. These initiatives align with Brazil’s National Hydrogen Program (PNH2), which aims to develop a low-carbon hydrogen industry and position the country as a global producer and exporter.

Hyundai Motor reported first-half 2026 sales of 96,723 units in Brazil, a 12.1 percent increase from the same period in 2025. The HB20 and CRETA models have driven growth, with cumulative sales of 1.88 million and 570,000 units, respectively. Hyundai aims for total 2026 sales of 204,000 units, supported by expanded R&D capabilities and industry-academy partnerships in hydrogen research with institutions like the University of São Paulo.

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