Hyundai Motor Company Becomes Official Automotive Partner of the UEFA Champions League
Hyundai Motor Company will serve as the Official Automotive Partner of the UEFA Champions League from the 2026/27 season through 2030/31, extending its long-standing support for European football.
Hyundai Motor Company announced a multi-year partnership with UEFA to become the Official Automotive Partner of the UEFA Champions League, beginning with the 2026/27 season and running through the 2030/31 season. The agreement formalizes Hyundai’s commitment to European club football at its highest level, building on nearly 30 years of global football sponsorships. The partnership aligns with Hyundai’s global scale and its European operations, including design, engineering, and manufacturing across the continent.
The collaboration aims to unite millions of football fans across Europe through Hyundai’s mobility offerings and the UEFA Champions League’s global reach. Hyundai’s brand vision of ‘Progress for Humanity’ underpins the initiative, focusing on inclusivity and societal impact. The partnership will highlight Hyundai’s future mobility solutions, including robotics, AI, and smart mobility tailored for European customers.
Hyundai’s European operations are centered in Rüsselsheim, Germany, where its Technical and Design Centres develop vehicles for the region. Production occurs at plants in the Czech Republic and Türkiye, with vehicles sold in 42 European markets through over 2,000 outlets. In 2025, Hyundai sold 603,542 vehicles in Europe, holding a 4.2% market share across EU35 markets.
The IONIQ 3, Hyundai’s first battery-electric model in the compact segment, debuts as the flagship vehicle for the partnership. Designed and engineered in Europe, the IONIQ 3 features a drag coefficient of 0.263 Cd, up to 497 km of range (WLTP), and a 14.6-inch infotainment display. It is the first of five new models Hyundai will launch in Europe during the 2026/27 season, reflecting the company’s commitment to electrified mobility.