Electronic Arts admits to using AI voices in NHL 27: 'This process allows us to bring more variety to the game'

Electronic Arts has acknowledged the use of AI voice technology in the upcoming NHL 27, a decision aimed at increasing commentary variety and enabling faster responses to feedback and league changes. The company stated that the AI voices were developed in full consent and active collaboration with in-game announcers John Buccigross and Darren Pang, who have contributed to over 50 recording sessions. EA emphasized that this approach allows the game to incorporate player feedback more efficiently while maintaining authenticity in commentary. The announcement follows earlier reports from Buccigross, who tested AI-generated versions of his own voice and noted occasional inaccuracies in phrasing.

EA’s confirmation came in a blog post accompanying the game’s first update, which also addressed fixes for player-name pronunciations and repetitive lines. The update reflects the company’s ongoing commitment to improving commentary authenticity, with plans to expand coverage of player and city names in future patches. The use of AI was first highlighted by Buccigross during a podcast appearance, where he described the technology as capable of reducing workload while maintaining quality. EA did not initially respond to inquiries about Buccigross’ remarks but later provided a detailed explanation of its AI integration process.

The AI voice technology in NHL 27 is part of a broader strategy at EA, which has publicly embraced AI as a tool for creativity and efficiency. Laura Miele, EA’s president of enterprise development, previously stated that AI has enabled a "real rise of creativity" within the company. This shift aligns with EA’s financial strategy following its acquisition by Saudi Arabia, where generative AI is expected to play a larger role in managing operational costs. The company’s approach contrasts with more cautious industry responses to AI adoption, focusing instead on the benefits of collaboration with voice talent.

NHL 27’s AI commentary system is not available on PC, as the series has not been released on the platform since NHL 2009. The announcement underscores EA’s confidence in AI-driven solutions, with the technology positioned as a long-term component of its game development pipeline. The company’s proactive stance on AI reflects a broader industry trend toward integrating generative tools to enhance player experience and streamline production processes.