The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

In July 2025, REDMAGIC marked its seventh anniversary since founding in 2018 by inviting fans worldwide to share birthday wishes and personal stories. Over 1,000 submissions poured in, including video messages and written notes, with 11 participants selected to receive prizes and feature on official channels. The campaign underscored the brand’s growth from a niche gaming-phone maker to a global community hub driven by user passion.

The Beat the Admin challenge paired fans against REDMAGIC Admins Xifan and JohaanZu in PUBG and Free Fire, respectively, with top performers winning a REDMAGIC Astra Gaming Tablet. In PUBG, only two players defeated Xifan, while Ayesino dominated Free Fire, eliminating JohaanZu twice. The event blended competitive gaming with community engagement, offering fans a chance to test skills against professional creators for hardware prizes.

The Share Your Screen competition invited users to submit personalized home screens, revealing diverse customization styles from minimalist setups to elaborate gaming layouts. Judges selected winners based on creativity, showcasing how REDMAGIC devices inspire individual expression. The contest highlighted the brand’s emphasis on personalization as a core community value, with entries displayed across official platforms.

A Discord art contest invited fans to submit original artwork inspired by REDMAGIC and Mora, either hand-drawn or AI-generated, with top entries earning recognition. The initiative celebrated the community’s artistic talent and fostered cross-platform collaboration. Meanwhile, a meme battle coinciding with Discord’s 10,000-member milestone drew humorous entries tied to gaming-phone culture, reinforcing the brand’s playful, inclusive identity.