SUBARU ANNOUNCES PRICING ON 2027 ASCENT 3-ROW SUV
Subaru has announced pricing for the 2027 Ascent 3-row SUV, starting at $40,795 MSRP, with new tech features and an exclusive exterior color.
Subaru of America announced the 2027 Ascent’s pricing, ranging from $40,795 to $51,995 MSRP across five trim levels: Premium, Limited, Limited Bronze Edition, Touring, and Onyx Edition Touring. The new model year introduces an exclusive Deepwater Blue Pearl exterior color and arrives at dealerships this summer. The base Premium trim includes standard features such as an 11.6-inch touchscreen with wireless Apple CarPlay and Android Auto, heated front seats, and up to 5,000 pounds of towing capacity.
The 2027 Ascent adds practical in-vehicle improvements, including a new interior light OFF switch to prevent disruptions to sleeping passengers and USB Type-C charging ports in the third row. All trims retain standard EyeSight Driver Assist Technology, Blind-Spot Detection, and Reverse Automatic Braking. The Limited trim introduces an LED rear gate lamp for improved cargo area visibility, while higher trims offer premium features like ventilated seats, a Smart Rear-View Mirror, and perforated Nappa leather upholstery.
The Limited Bronze Edition returns with bronze-finish wheels and accents, priced at $49,095 MSRP. The Touring and Onyx Edition Touring trims feature exclusive 7-passenger configurations with captain’s chairs, ambient lighting, and gloss-black interior accents. The Onyx Edition Touring adds black exterior styling elements for a sportier look. Both trims include advanced tech such as a 120-volt power outlet and a Harman Kardon audio system.
The Ascent is assembled at Subaru of Indiana Automotive in Lafayette, Indiana, alongside the Crosstrek and Forester. It is available in eight exterior colors, including the new Daybreak Blue Pearl and Deepwater Blue Pearl. Destination & Delivery fees vary by state, ranging from $1,495 to $1,645. Subaru emphasizes its commitment to sustainability and community support through its Love Promise initiative.