YouTube celebrates the launch and cultural impact of Grand Theft Auto VI

YouTube and Rockstar Games are collaborating to mark the release of Grand Theft Auto VI, leveraging the platform’s creator community and interactive tools to enhance fan engagement. Eligible viewers can claim and send limited-edition Grand Theft Auto VI-themed gifts during select creator live streams, including animated Wanted Stars that appear on screen. The partnership introduces the GTAVI: Visit Vice City Shorts Effect, allowing creators and fans to overlay Vice City backgrounds into their videos during launch week.

The celebration extends to YouTube Music, where the official GTAVI soundtrack—featuring Morgan Wallen’s “Last Thing You Need”—and the complete Grand Theft Auto series anthology playlist will be featured on the homepage throughout launch week. YouTube’s Culture & Trends team has also published an analysis of the franchise’s cultural impact, highlighting its influence on digital storytelling and creative expression.

A 24-hour global livestream begins on November 19 at 12 AM ET, featuring live gameplay, creator podcasts, and original content with top creators such as Caylus, Zhong and Kat, Jelly, Rivers, Jake Baldino, Cinna, and more. The marathon kicks off with a pre-show hosted by RDCWorld at 11 PM ET on November 18, concluding with live coverage from Miami.

Fans can access the broadcast by clicking a custom Grand Theft Auto VI-themed YouTube logo (Yoodle) on the YouTube homepage. The event is produced in partnership with Entropico, underscoring YouTube’s role as a central hub for real-time community experiences during the game’s launch.