3 ways YouTube is helping news organizations build for the future
YouTube outlined three tools to help news organizations adapt to evolving consumption and AI challenges, shared at its 14th News Working Group in New York City.
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YouTube Blog coverage
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How to watch, shop, & engage with the 2026 Victoria’s Secret Fashion Show
YouTube will host the 2026 Victoria’s Secret Fashion Show live, featuring runway shopping, a docuseries on new Angels, and creator-exclusive features starting September 27.
Innovation for the YouTube Era: What’s new for viewers and creators
YouTube unveils new tools for viewers and creators, including customizable feeds, AI-assisted editing, likeness protection, and expanded monetization features to enhance discovery, production, and business growth.
New tools to power your creation journey from start to finish
YouTube introduced new tools across Studio, Shorts, and Create to assist creators with research, editing, and community management, including AI-driven features for thumbnails, A/B testing, and comment moderation.
Press play on these new YouTube Music updates
YouTube Music announced new features including Ask Music for conversational exploration of songs and podcasts, and a personalized AI-audio guide for weekly recommendations, rolling out to Premium subscribers globally.
Creators on Capitol Hill: Launching the Senate Creators Caucus
U.S. Senators launched the bipartisan Senate Creators Caucus to advocate for digital creators as small businesses, addressing policy gaps and fostering direct dialogue with lawmakers.
YouTube Music launches Avenues 2.0 series
YouTube Music expands its Avenues program with a new 2.0 series, offering mentorship and resources to emerging artists in underrepresented markets through online sessions led by industry advisors.
'Ken Burns in the Classroom' arrives on YouTube
Ken Burns and PBS LearningMedia launched free YouTube courses for history education, starting with The American Revolution, featuring film segments and interactive materials for classrooms.
How SubwayTakes turned vertical video into Emmy-nominated television
Creator Kareem Rahma’s YouTube show SubwayTakes, filmed on moving subway cars with cinema equipment, earned a Primetime Emmy nomination for Outstanding Short Form Series, highlighting the rise of creator-led vertical...
LeBron James launches Official YouTube Channel chronicling his love of golf
LeBron James launched an official YouTube channel documenting his golf journey, featuring trips to iconic courses, local culture, and conversations with former teammates.
5 design principles we use to put creators center stage
YouTube outlines five design principles to reduce clutter and prioritize creator content across its platform, including simplifying Shorts creation flows and improving cross-device consistency.
New opportunities to earn and changes to the YouTube Partner Program
YouTube announced updates to its Partner Program, expanding Premium Lite subscriptions and adjusting revenue sharing for Shorts starting February 1, 2027, alongside new incentive programs and revised entry requirements...
Inside new football series ‘We Are Osos’ only on YouTube
YouTube premieres the eight-episode docuseries 'We Are Osos' tonight, following NFL and NBA figures who purchased a Mexican professional football team and its first season under new ownership in the LFA.
YouTube & Kids: Therapist Georgia Dow
Psychotherapist Georgia Dow discusses parenting strategies and media literacy on YouTube, emphasizing shared viewing and critical engagement over restrictive controls.
Hank Green has the freedom of old age (and he’s using it)
YouTuber Hank Green discussed his long-term creative strategy at OpenSauce 2024, emphasizing community focus over algorithmic optimization and the freedom of longevity.
Making thumbnails easier on YouTube
YouTube is rolling out new tools to simplify thumbnail creation for creators, including custom Shorts thumbnails and AI-assisted generation for long-form videos via Ask Studio.
Dr. Becky and YouTube partner on digital parenting series
YouTube and clinical psychologist Dr. Becky Kennedy will launch a monthly video series offering practical digital parenting advice on screentime, boundaries, and digital literacy for families.
One nation, infinite celebrations: How YouTube brought America’s 250th birthday to life
YouTube marked America’s 250th anniversary with six months of programming, interactive features, and creator-led events, including NASA’s Artemis II coverage and local celebrations.
Exploring YouTube's U.S. impact in 2025
YouTube’s 2025 U.S. Impact Report, based on Oxford Economics research, shows the platform contributed over $60 billion to U.S. GDP and supported 540,000 jobs in 2025, with creators driving local economic growth and...
How to watch YouTube FIFA Creator Cup
YouTube and FIFA will host the inaugural YouTube FIFA Creator Cup in New York City’s Central Park on July 12, featuring professional athletes and top YouTube creators in a live football match.