ZoomInfo Data Just Got Easier to Use in Zapier

ZoomInfo’s Go-to-Market Intelligence Platform provides buying signals and enrichment tools, but disconnected systems often slow down workflows. API access is now standard for all ZoomInfo customers, including trial accounts, allowing data to flow directly into other tools. The API relies on ZoomInfo’s continuously verified data, with over 90% overall accuracy and 93% deliverability on senior decision-maker contacts, ensuring reliable inputs for automated processes.

Zapier’s AI-powered automation can now incorporate ZoomInfo’s data across platforms like CRM, Slack, email, and spreadsheets without requiring custom integrations. The integration supports real-time buying signals across 5,000+ topics, making AI outputs more useful by providing richer context. For example, ZoomInfo data can enrich leads with company size, industry, or intent before AI tools score or draft follow-ups, improving relevance and efficiency in workflows.

Automating pre-call research is another key benefit, as ZoomInfo account context can be pulled the moment a meeting is booked and sent to reps before the call. According to ZoomInfo, reps using enriched, real-time account context close deals faster, with customers like Speakap reporting deals closed in half the typical sales cycle. Zapier extends this capability to any tool in a team’s stack, including custom apps or less common CRMs, ensuring consistent enrichment without manual effort.

ZoomInfo’s platform serves over 35,000 customers, including Intel, Coca-Cola, and Microsoft, providing verified contact and company data alongside real-time buying signals. The integration with Zapier moves this intelligence into existing workflows, automating enrichment, routing, and follow-up across all systems. Teams can explore workflows and setup options on ZoomInfo’s integration page or start with pre-built automation templates to streamline processes.