AFC Marketing Committee lauds global viewership and milestone commercial achievements
The AFC Marketing Committee highlighted record broadcast reach and commercial growth across its tournaments, while key committees approved hosting decisions, medical guidelines, and competition enhancements.
The AFC Marketing Committee praised historic broadcast milestones and commercial growth during its review of flagship tournaments. The committee noted unprecedented global viewership and revenue achievements, attributing the success to strategic partnerships and expanded digital distribution. These developments were ratified during the AFC Executive Committee’s meeting in Kuala Lumpur, where hosting decisions for future editions were finalized.
Japan was confirmed as host of the 2028 AFC U23 Asian Cup™, serving as Asia’s qualifiers for the Los Angeles 2028 Summer Olympics. The decision was part of a series of regulatory and hosting approvals by the AFC Executive Committee. The committee also addressed broader governance and competition frameworks to support the Confederation’s long-term objectives.
The AFC Professional Football Committee reaffirmed its commitment to strengthening Asian club football during its second meeting in Jeddah. The committee discussed regulatory measures to improve competition standards and player development pathways across professional leagues. These efforts align with the AFC’s broader strategy to elevate the quality and professionalism of club football in the region.
The AFC Medical Committee approved new guidelines for dental health and on-field management of dental emergencies, marking a breakthrough in player care standards. The guidelines were endorsed during the committee’s fifth meeting, emphasizing the importance of comprehensive medical protocols. Meanwhile, the AFC Women’s Football Committee highlighted the success of the AFC Women’s Asian Cup™ in Australia, where the host nation faces Japan in the final at Stadium Australia.