The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

ASUS and MEWC unveiled the Landmark Battle, a global Excel Esports competition set outdoors at iconic landmarks like the Statue of Liberty and Eiffel Tower. The event, livestreamed on July 10 at 5PM London time, challenges four top competitors to solve complex spreadsheet problems in unpredictable weather conditions. The competition highlights the portability and performance of ASUS hardware in demanding real-world environments. ASUS emphasizes the event as a demonstration of modern professional skills enabled by mobile technology.

Competitors will use the ASUS ExpertBook Ultra, a sub-1kg all-metal laptop with up to 26 hours of battery life and a 1400-nit 3K OLED display. The device features an Intel Core Ultra X9 Series 3 processor, anti-glare screen, haptic touchpad, and advanced keyboard. Paired with the ASUS ZenScreen OLED MQ16FC, a 16-inch portable monitor with a 16:10 aspect ratio, the setup maximizes productivity and multitasking for competitors. The hardware combination is designed to deliver high performance beyond traditional office settings.

The Landmark Battle features four elite Excel Esports players: Andrew Ngai (Australia), a three-time world champion known for precision; Diarmuid Early (Ireland), the reigning Microsoft Excel World Champion and European Open champion, recognized for speed; Nicolas Micot (France), an adaptive strategist with strong recent performances; and Jaq Kennedy (United Kingdom), valued for composure under pressure. The event aims to showcase their skills in an unpredictable outdoor format, testing adaptability and resilience.

The ASUS and MEWC partnership underscores the potential of mobile technology to support professional skills in dynamic environments. The livestream on July 10 will include exclusive product giveaways and limited-time promotional offers. ASUS positions the event as a testament to its commitment to innovation and sustainability, aligning with its goal of achieving net zero enterprise and a circular economy.