ASUS Wins Two Red Dot Awards for Packaging Design
ASUS received two Red Dot Awards 2026 for packaging design, honoring the ProArt PX13 GoPro Edition and ExpertBook Ultra for sustainability and functionality.
ASUS announced on July 30, 2026, that its ProArt PX13 GoPro Edition and ExpertBook Ultra packaging designs won Red Dot Awards in the Packaging Design category. The recognition highlights the company’s focus on integrating functionality, aesthetics, and environmental responsibility into product packaging. The awards reflect ASUS’s Design Thinking methodology and its broader brand philosophy centered on meaningful user experiences.
The ProArt PX13 GoPro Edition packaging transforms unboxing into an immersive experience by combining ProArt textures with GoPro’s adventurous identity. It features detachable straps that can be reused as luggage belts or crossbody straps, along with customizable foam inserts repurposed for camera accessories. Constructed from FSC-certified materials, the design emphasizes durability and sustainability while reducing waste through reuse.
The ExpertBook Ultra packaging reimagines traditional boxes as portable, reusable briefcases with organized compartments for devices and accessories. Made entirely from plastic-free, FSC-certified materials, the design prioritizes durability and environmental responsibility. It supports carrying, storage, and productivity, extending the laptop’s utility beyond initial unboxing.
ASUS describes itself as a global technology leader with 5,000 in-house R&D experts, consistently ranked among Fortune’s World’s Most Admired Companies. The company aims for net-zero operations and a circular economy, emphasizing a responsible supply chain to create shared value.