The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

ASUS announced it has secured 43 Red Dot Design Awards for Product Design 2026, with two products—the ROG Falcata and ROG Zephyrus Duo—receiving the Red Dot: Best of the Best distinction. The awards span categories including Computer and Information Technology, Gaming and Streaming, and Innovative Design, among others. The recognition underscores ASUS and ROG’s focus on sustainable, user-centered technology solutions evaluated by an international jury of design experts.

The Red Dot Design Award for Product Design is one of the most respected global design competitions, established in 1955. This year’s entries came from over 60 countries and were judged by 40 experts from around 20 nations. Products were assessed on four principles: quality of function, seduction, use, and responsibility, with innovation, usability, and sustainability as key criteria. The rigorous evaluation included hands-on testing and detailed discussions before final selections were made.

The official list of winners will be published on July 7, 2026, in the Red Dot Winners Section. ASUS, a global technology leader, employs 5,000 in-house R&D experts to develop devices, components, and solutions aimed at enhancing user experiences worldwide. The company is consistently ranked among Fortune’s World’s Most Admired Companies.

ASUS is committed to sustainability, aiming for a net zero enterprise and a circular economy. The company emphasizes responsible supply chain practices to create shared value. The Red Dot awards reflect its ongoing efforts to integrate design excellence with environmental and social responsibility in its product development.