OFICIAL eBay News

eBay Invests in the Future of Live Commerce with 2026 Up & Running Grants

What happened
Based on eBay News · May 28, 2026

eBay announced the 2026 Up & Running Grants program, offering $100,000 in funding to 10 U.S. sellers to support live commerce growth through eBay Live.

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eBay Invests in the Future of Live Commerce with 2026 Up & Running Grants
eBay News — eBay
Key points
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For over three decades, eBay has been more than a marketplace — it’s been an economic engine powering entrepreneurs around the world.
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Today, the company is proud to announce the return of its Up & Running Grants program for 2026, with a renewed focus on the future of selling: eBay Live.
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Live adds community, enthusiasts, and interactive shopping together in one highly engaging and immersive experience.
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The format offers an authentic live shopping experience and is available for live selling in categories including collectibles such as sports trading cards, collectible toys, comics, beauty, tools and luxury goods including watches, handbags, and jewelry.
Key numbers
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The grants provide $10,000 each to 10 selected sellers, who can use the funds for inventory, equipment, marketing, or hiring.
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Since 2020, the Up & Running Grants have distributed over $3 million, supporting measurable growth for small businesses.
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Since its inception in 2020, the Up & Running Grants program has awarded more than $3 million to small businesses, enabling them to upgrade storefronts, expand teams, and strengthen local economies.

eBay is relaunching its Up & Running Grants program for 2026, focusing on live commerce via eBay Live, an interactive platform merging community engagement with real-time shopping. The program targets sellers in categories such as collectibles, beauty, tools, and luxury goods, providing grants to help them scale their businesses. Applications open May 28 and close June 25, with grants available to both new and existing eBay Live sellers. The initiative aims to foster entrepreneurial growth by offering financial support and mentorship.

The grants provide $10,000 each to 10 selected sellers, who can use the funds for inventory, equipment, marketing, or hiring. Recipients will also receive expert mentorship and professional live selling equipment to enhance their operations. The program is designed to help sellers transition into or expand within live commerce, a rapidly growing segment on eBay. Since 2020, the Up & Running Grants have distributed over $3 million, supporting measurable growth for small businesses.

eBay Live enables sellers to connect with buyers in real time, creating an immersive shopping experience across multiple product categories. The platform has become one of eBay’s fastest-growing formats, offering sellers new avenues to engage audiences and drive sales. The 2026 grants program emphasizes not just funding but also providing tools and resources to help sellers succeed in this dynamic environment. Applications must be submitted by June 25, 2026, at 6:00 PM EST.

Since its inception in 2020, the Up & Running Grants program has awarded more than $3 million to small businesses, enabling them to upgrade storefronts, expand teams, and strengthen local economies. The 2026 iteration builds on this track record by targeting live commerce, a key growth area for eBay. Interested sellers can apply through June 25, 2026, via the eBay website. The program reflects eBay’s commitment to supporting entrepreneurs and fostering innovation in digital commerce.

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