The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

eBay is relaunching its Up & Running Grants program for 2026, focusing on live commerce via eBay Live, an interactive platform merging community engagement with real-time shopping. The program targets sellers in categories such as collectibles, beauty, tools, and luxury goods, providing grants to help them scale their businesses. Applications open May 28 and close June 25, with grants available to both new and existing eBay Live sellers. The initiative aims to foster entrepreneurial growth by offering financial support and mentorship.

The grants provide $10,000 each to 10 selected sellers, who can use the funds for inventory, equipment, marketing, or hiring. Recipients will also receive expert mentorship and professional live selling equipment to enhance their operations. The program is designed to help sellers transition into or expand within live commerce, a rapidly growing segment on eBay. Since 2020, the Up & Running Grants have distributed over $3 million, supporting measurable growth for small businesses.

eBay Live enables sellers to connect with buyers in real time, creating an immersive shopping experience across multiple product categories. The platform has become one of eBay’s fastest-growing formats, offering sellers new avenues to engage audiences and drive sales. The 2026 grants program emphasizes not just funding but also providing tools and resources to help sellers succeed in this dynamic environment. Applications must be submitted by June 25, 2026, at 6:00 PM EST.

Since its inception in 2020, the Up & Running Grants program has awarded more than $3 million to small businesses, enabling them to upgrade storefronts, expand teams, and strengthen local economies. The 2026 iteration builds on this track record by targeting live commerce, a key growth area for eBay. Interested sellers can apply through June 25, 2026, via the eBay website. The program reflects eBay’s commitment to supporting entrepreneurs and fostering innovation in digital commerce.