eBay for Charity: 2025 in Review
eBay for Charity raised $198 million globally in 2025, surpassing its five-year fundraising goal by 43% and supporting 225,000 charities since 2003.
eBay for Charity concluded 2025 with a record $198 million raised for nonprofits worldwide through in-platform donations and charity auctions. The program, active since 2003, has now supported 225,000 enrolled charities and exceeded its $600 million five-year goal set for 2021–2025 by 43%, totaling $860 million raised. The milestone reflects the sustained engagement of buyers, sellers, and partners who transformed routine transactions into charitable contributions.
In April 2025, eBay partnered with the Make-A-Wish Foundation to auction exclusive experiences and collectibles, including a Magical Dream Vacation package at Walt Disney World and a 2025 NBA All-Star signed basketball. The collaboration generated $74,000, with additional support from a pop-up event in New York featuring 90s memorabilia, including items donated by Sarah Michelle Gellar, which raised $124,000 for the foundation.
The program also joined forces with the V Foundation for Cancer Research in a summer auction honoring comedian Norm Macdonald, featuring items from his comedy community such as meet-and-greets with Adam Sandler and Seth MacFarlane. This initiative raised $183,000 for cancer research, demonstrating the platform’s ability to mobilize high-profile support for critical causes.
A key highlight was the partnership with the Salvation Army Adult Rehabilitation Center in Tulsa, where a seller’s use of eBay for Charity and eBay Live helped the organization raise nearly $400,000 since October 2024, a 45% increase year-over-year. The program’s growth underscores its role in empowering communities to drive meaningful change through everyday transactions.