OFICIAL Financial Conduct Authority News

Young investors trust AI more than TV or celebrities

What happened
Based on Financial Conduct Authority News · Aug 26, 2026

A Financial Conduct Authority survey found 56% of younger investors trust AI tools for investing more than traditional media or influencers, though most recognize accuracy risks.

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Young investors trust AI more than TV or celebrities
Financial Conduct Authority News — Financial Conduct Authority
Key points
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Four in 5 less experienced investors have used AI for help with investing – and around two-thirds report doing so occasionally or regularly.
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New research focused on 18- to 40-year-olds who own or are considering investments showed that 56% trust AI tools, more than TV and radio (47%), press (46%) or social media influencers (29%).
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And people are getting more comfortable, with two-thirds expecting to lean on AI even more over the next year.
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But the research from the FCA also revealed that these investors may be misunderstanding the level of protection if they rely on AI to support their investing decisions: But almost three quarters (73%) know that AI can provide inaccurate information.
Key numbers
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A Financial Conduct Authority survey of 18- to 40-year-old investors found that 80% of less experienced individuals have used AI for investing, with 66% doing so occasionally or regularly.
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Among these investors, 56% expressed greater trust in AI tools compared to TV, radio, press, or social media influencers.
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The research highlighted concerns about protection levels when using AI for investing, as 73% of respondents acknowledged the risk of inaccurate information from AI tools.

A Financial Conduct Authority survey of 18- to 40-year-old investors found that 80% of less experienced individuals have used AI for investing, with 66% doing so occasionally or regularly. Among these investors, 56% expressed greater trust in AI tools compared to TV, radio, press, or social media influencers. The survey also revealed that two-thirds of respondents anticipate increasing their reliance on AI for investment decisions within the next year.

The research highlighted concerns about protection levels when using AI for investing, as 73% of respondents acknowledged the risk of inaccurate information from AI tools. Additionally, 86% recognized the importance of verifying sources referenced by AI systems. The FCA emphasized that general-purpose AI chatbots are not regulated, though tools designed specifically for financial advice may fall under its oversight.

The FCA stressed that while AI can assist in researching companies, explaining jargon, or exploring investment options, investors must remain cautious. It noted that AI tools are not regulated unless tailored for financial advice, urging users to verify information and exercise independent judgment. The regulator also directed investors to its InvestSmart website for guidance on making informed decisions.

The survey underscores a growing trend among younger investors toward using AI for financial decisions, despite awareness of its limitations. The FCA’s findings suggest a need for greater investor education on the risks and protections—or lack thereof—when relying on AI for investment research and advice.

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