3 new ways nonprofits can put AI to work
Google.org expands free AI training and resources for nonprofits, building on $18+ billion in donated technology to enhance fundraising, operations, and impact.
The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.
Google.org is expanding free resources for nonprofits to adopt AI tools, including online courses in fundraising, marketing, and operations, as well as one-on-one coaching sessions. These offerings aim to help organizations transition from interest to practical implementation of AI technologies. Accessible via google.com/nonprofits, the resources also include new research on peer organizations’ use of technology to increase their impact. The initiative builds on Google’s broader commitment to supporting nonprofits through technology donations.
The Tawaki Project in New Zealand illustrates the potential of these tools. Volunteers previously spent six weeks manually transcribing penguin research data, but after adopting Google for Nonprofits, they reduced the task from 240 hours to minutes using Google Sheets and Maps Platform API credits. The project’s efficiency gains helped secure $1.1 million in funding and contributed to the reclassification of the Fiordland crested penguin from "vulnerable" to "near threatened." The organization reported significant time savings, aligning with broader nonprofit trends in AI adoption.
Google.org reports that nonprofit participants in its programs save an average of one full workday per person per week on administrative tasks through AI tools. The new resources announced today expand on this impact by providing structured training and expert guidance. Organizations can access these tools and research findings at google.com/nonprofits, where they can also sign up for newsletters to receive updates on product offerings and events.
Today’s announcement reflects Google’s ongoing effort to support nonprofits with technology, following more than $18 billion in free technology donations provided to date. The expanded resources include training modules, coaching sessions, and research insights designed to help nonprofits integrate AI effectively. Organizations interested in these opportunities can explore the full range of offerings and subscribe to updates via google.com/nonprofits.