Sleep science project tests wool performance

The Government is backing the world’s first clinical sleep trial to test how New Zealand strong-wool bedding compares with synthetic alternatives. Led by Wisewool, the three-year, $2 million programme includes $800,000 from the Primary Sector Growth Fund. Participants will be monitored in their homes and sleep labs to evaluate sleep latency, temperature regulation, breathability, moisture management, hypoallergenic properties and overall comfort. The research seeks to provide scientific evidence of wool’s performance advantages over foam, synthetics, feathers and cotton.

Agriculture Minister Todd McClay says the project offers a major opportunity for the wool sector by scientifically validating wool’s sleep benefits. He states this could allow strong-wool to command a premium as a high-performance natural alternative. The Minister highlights the project’s role in opening doors in international markets through credible evidence generated with leading sleep researchers.

The initiative builds on prior government support that helped Wisewool develop a premium wool bud filler for furniture and bedding. McClay notes this earlier work already pays Tairāwhiti East Coast farmers a 50-cent premium per kilogram of raw wool supplied. Wisewool aims to process 30 million kilograms of wool across the North Island over the next decade, requiring significant sourcing from across New Zealand.

Rural Communities Minister Mark Patterson says the investment reflects the government’s commitment to rural innovation and sustainability. He states the project is expected to create a competitive advantage for New Zealand wool by driving increased demand and profitability. Patterson emphasises the potential for regional growth and higher farmgate returns across the sector from growers to exporters.