The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

nubia has launched the Ultra Easter Hunt, a promotional campaign running until April 9, offering discounts of up to £240 on its Z80 Ultra, Z70 Ultra, and Z70S Ultra smartphones. Participants can also enter a draw to win a Photography Kit or Gamepad 2. The hunt involves cracking digital eggs to reveal exclusive codes, with the Z80 Ultra code unlocking additional free gifts such as a charger and protective case, while supplies last.

The Z80 Ultra, priced from £669, features a 5th-generation dual-main camera system with 35mm and 18mm lenses, designed for natural framing without relying on a wide-plus-telephoto setup. Orders placed during the hunt include a free charger and case, and bundling with the Retro Kit and Gamepad 2 saves an additional £20. The phone emphasizes accurate skin tone rendering and soft backgrounds without requiring post-processing filters.

The Z70 Ultra, priced from £449 with discounts up to £240, includes a mechanical aperture on the 35mm lens for precise light control, a feature absent in software simulations. Powered by the Snapdragon 8 Elite chipset and a 6150mAh battery, it targets users prioritizing imaging performance without the flagship price tag, though it lacks a second primary lens and an under-display camera.

The Z70S Ultra, priced from £539 with £120 off during the hunt, stands out with a retro camera-inspired design and a 7th-generation under-display camera. It includes a 5th-generation 35mm lens, a 64MP ultra-wide periscope, and a Snapdragon 8 Elite chipset paired with a 6600mAh battery. The device appeals to users seeking flagship imaging capabilities in a distinctive form factor.