Merge builds product and business tools with OpenAI technology
Merge integrates OpenAI models into its integration platform to streamline product development, business operations, and customer engagement, reducing manual tasks and accelerating workflows.
Merge has embedded OpenAI’s GPT‑6 Astra, ChatGPT, and Codex into its platform to automate product reviews, marketing, and business planning. The company’s tools, including Merge Unified and Merge Agent Handler, now leverage these models to sync customer data and enable AI agents to perform actions across business systems. Merge for Workforce allows teams to manage model and tool access for employees, while internal teams use Codex for code reviews and GPT‑6 Astra for testing and marketing tasks.
Merge’s CEO Shensi Ding uses Codex to review product code, including updates to Merge for Workforce’s tool-access configuration interface. The team relies on GPT‑6 Astra for product testing and marketing, while also using AI to prepare sales updates and plan customer events. Merge launched a tool for adding AI product connectors, achieving a 99.9% success rate for tool calls compared to 60% for public MCP servers, according to Ding.
For executive dinners, Merge employs a bot powered by GPT‑6 Astra to draft outreach emails, track attendees, and propose seating charts by pulling data from Salesforce, Gong, Google Sheets, and Gmail. In October 2026, the company reported that planning tasks for these events were reduced from dozens of hours to about 30 minutes per event, while maintaining the same scope of work over the prior three months.
Merge’s sales leadership team built reusable AI workflows for deal approvals and forecast updates, while the social media team uses GPT‑6 Astra to identify posts requiring responses. The marketing team also used the model to refine messaging for the Gateway Evaluations launch. Ding emphasizes that executives set the ceiling for AI adoption in their organizations and encourages experimentation and tinkering among teams.