Pollo AI turns creative ideas into campaigns with OpenAI

Pollo AI, a platform founded to simplify creative production, now enables users to transform rough ideas into polished videos and images using OpenAI’s latest models, including GPT‑5.6, GPT‑6 Astra, and GPT‑Image‑2.5. The company aims to democratize content creation by removing the need for specialized production skills, addressing common frustrations creators face when navigating multiple AI tools. Founder and CEO Bill Zhu emphasizes the goal of making video creation as intuitive as design tools like Canva, targeting a broader user base beyond experts.

The platform serves over 26 million users, with 30% of creator sessions now starting from video templates or trending-format workflows. Pollo AI’s latest feature, Pollo Agent, leverages OpenAI models to guide users through video creation, interpreting vague ideas and visual references to develop storylines, scene flows, and scripts. The company prioritizes OpenAI’s API for its stability and release cadence, using GPT‑5.6 for routing and GPT‑6 Astra for complex tasks like narrative development.

Pollo AI evaluates generative models based on real user prompts, focusing on output quality, consistency, stylistic range, speed, and cost. GPT‑Image‑2.5 was selected for image generation, supporting creators in producing posters, storyboards, and campaign visuals. The platform’s primary users are content creators, particularly for micro dramas, but marketers and business owners are increasingly adopting it for quick video content creation.

Pollo AI’s Marketing Studio suite includes a Photo to Video Ads tool that converts still images into short videos using OpenAI models, reducing production time from days to minutes. Users have employed this tool to create luxury fragrance ads, bold jewelry campaign visuals, and playful beverage ads, all with lower effort and cost compared to traditional shoots. The company aims to make AI video a standard part of content creation within the next 12 months.