OFICIAL Polygon

Grand Theft Auto 6 Launch Trailer Was Changed for TV: Here Are All the Differences

What happened
Based on Polygon · Oct 23, 2026

Rockstar altered the Grand Theft Auto 6 launch trailer for TV, removing Sony’s PS5 branding and trimming a steamy scene, while NBC aired two versions with slight edits.

Grand Theft Auto 6 Launch Trailer Was Changed for TV: Here Are All the Differences
Polygon — Polygon
Key points
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Rockstar created two TV versions of the GTA 6 launch trailer for NBC, one 30 seconds and one 90 seconds long.
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The 30-second TV cut removes the shower scene and the 'play best on PS5' image, while the 90-second version keeps the shower scene but omits the PS5 branding.
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The trailer on Rockstar’s website lacks Sony’s PS5 branding and includes both Xbox and PS5 logos.
Key numbers
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The 30-second cut removes the shower scene between Jason and Lucia and extends other sequences, while the 90-second version retains the shower scene but omits the opening 'play best on PS5' image.
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NBC is airing both the 30-second and 90-second versions of the trailer, with the longer cut preserving the shower scene but removing Sony’s PS5 promotional branding at the start.
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The absence of the 'play best on PS5' image in the 90-second TV version mirrors the trailer available on Rockstar’s website, which also includes logos for both Xbox Series X/S and PS5 without overt Sony marketing.

Rockstar has prepared two versions of the Grand Theft Auto 6 launch trailer for television broadcast on NBC, differing in length and content. The 30-second cut removes the shower scene between Jason and Lucia and extends other sequences, while the 90-second version retains the shower scene but omits the opening 'play best on PS5' image. Both versions include minor extensions to certain scenes, though these changes are subtle and not immediately noticeable.

The shorter commercial excludes the steamy shower scene entirely, a decision likely intended to align with broadcast standards or audience expectations for television advertising. The extended scenes in both versions are shown consecutively after the shower sequence and are prolonged by roughly one to two seconds each, though the adjustments do not significantly alter the trailer’s overall pacing or narrative.

NBC is airing both the 30-second and 90-second versions of the trailer, with the longer cut preserving the shower scene but removing Sony’s PS5 promotional branding at the start. The absence of the 'play best on PS5' image in the 90-second TV version mirrors the trailer available on Rockstar’s website, which also includes logos for both Xbox Series X/S and PS5 without overt Sony marketing.

The decision to exclude Sony’s PS5 branding from the TV trailer is believed to stem from a marketing agreement between Sony and Rockstar, as the original YouTube and website versions of the trailer prominently feature the 'play best on PS5' image. Fans seeking a trailer without Sony’s console-specific promotion must view the version hosted on Rockstar’s official site.

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