Ahead of GTA 6 and as concerns over genAI PC ports grow, Take-Two's CEO says they're revving up their "technical defences" and "legal activites" over piracy

Take-Two CEO Strauss Zelnick addressed concerns about generative AI and piracy during an investor Q&A, emphasizing that the company is preparing both technically and legally for potential challenges. Zelnick dismissed financial threats from AI cloning but framed it as a creative and intellectual property issue, stressing the importance of delivering the experience Rockstar intends. He also highlighted the need for all companies, including OpenAI and Anthropic, to respect intellectual property rights, questioning the irony of using others’ IP while seeking protection for their own.

Zelnick acknowledged that piracy will remain a persistent challenge, particularly as technology advances, and stated that Take-Two is actively enhancing its defenses. He noted that while piracy is an inevitable issue for all entertainment businesses, the company is focused on managing it effectively. The CEO’s remarks reflect a proactive stance rather than a reactive one, signaling preparedness for potential threats ahead of major releases.

The CEO’s comments came amid broader industry concerns about AI’s role in game development and the risks of unauthorized cloning, especially for high-profile titles like GTA 6. Zelnick’s emphasis on protecting intellectual property underscores Take-Two’s commitment to safeguarding its assets, including those of its subsidiaries like Rockstar Games. His remarks also hint at a broader expectation for AI companies to adhere to IP laws.

Take-Two’s strategy includes both technological safeguards and legal actions to combat piracy and AI-driven infringement. Zelnick’s statements suggest a dual approach: investing in defenses while leveraging legal frameworks to deter unauthorized use. The company’s focus on these areas reflects a broader industry trend of prioritizing IP protection in an era of rapid technological change.