The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

SK Telecom announced on May 27 that it will host the 'Everyone’s Prompt (Promp.T)' contest as part of its ongoing 'Good Change' campaign, which documents the company’s AI transformation and customer value innovation efforts. The campaign previously focused on internal and expert contributions but is now expanding to include direct customer participation. Contestants are invited to submit real-life examples of how they use AI to solve daily problems or improve work and study productivity, along with their original prompts, via the SKT Newsroom submission page.

The contest features two categories: 'Life AX' for everyday problem-solving and 'Work AX' for productivity improvements in work or learning. Participation is open to all customers aged 14 or older, regardless of their mobile carrier, from May 27 to June 10. Winners will be selected through expert review and announced on June 20, with prizes including SK gift vouchers and Naver points totaling ₩10 million. Approximately 400 participants will receive smaller prizes.

As part of the same campaign, SK Telecom will also display a media art exhibition at its Euljiro T Tower headquarters in August. The artwork will be based on customer feedback collected through the 'Money-Making Survey' service, which gathers opinions on perceived changes and future expectations. The data will be analyzed and transformed into an artistic format to visually represent customer sentiments.

Final Bok, head of SK Telecom’s Media Communication Division, stated that meaningful AI transformation and customer value innovation require collaboration with customers. He emphasized the company’s commitment to incorporating diverse customer experiences and voices into its services and content to drive continuous improvement.