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SKT, 넷플릭스 특화 혜택 프로모션 선보인다

What happened
Based on SK Telecom Newsroom · Jul 27, 2026

SK Telecom launched a public contest inviting customers to share AI prompts and use cases, expanding its ‘Good Change’ campaign to include user participation and a media art exhibition.

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SKT, 넷플릭스 특화 혜택 프로모션 선보인다
SK Telecom Newsroom — SK Telecom
Key points
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– SKT 뉴스룸, ‘굿체인지’ 캠페인 일환으로 고객 참여형 프로그램 시행 – 자신만의 프롬프트 공유하는 ‘모두의 Promp.T’ 공모전 – 고객 목소리로 구성한 미디어아트도 을지로 T타워 사옥 내에서 전시 예정 SK텔레콤(대표이사 CEO 정재헌, news.sktelecom.com )은 ‘굿 체인지(Good Change)’ 캠페인 일환으로 고객이 직접 참여하는 ‘모두의 프롬프트(Promp.T)’ 공모전을 시행한다고 27일 밝혔다.
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‘굿 체인지’는 SKT의 AX(AI 대전환)와 CX(고객 가치 혁신) 과정을 기록하기 위해 지난 5월부터 자사의 뉴스룸에서 추진 중인 캠페인이다.
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그간 구성원의 AX/CX 실천 사례를 비롯해 사내외 전문가 기고를 중심으로 SKT의 변화 과정을 뉴스룸 콘텐츠로 소개해왔으며, 이번 공모전을 계기로 고객 참여형 프로그램으로 범위를 확장한다.
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‘모두의 프롬프트’ 공모전은 AI가 어렵고 낯선 기술이 아니라 누구나 활용할 수 있는 생활 속 도구라는 점을 알리는 위한 취지로 마련됐다.
Key numbers
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The campaign previously focused on internal and expert contributions, but now invites all customers aged 14 and older to submit AI prompts and real-world examples of how AI has improved daily life or work productivity.
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The contest offers prizes totaling 10 million won in SK gift vouchers and Naver points, with awards for first place (2 winners), second place (4 winners), third place (6 winners), and approximately 400 participation prizes.

SK Telecom announced on May 27 a customer-participation program called ‘모두의 Promp.T’ as part of its ongoing ‘Good Change’ campaign, which documents the company’s AI and customer-value transformation since May. The campaign previously focused on internal and expert contributions, but now invites all customers aged 14 and older to submit AI prompts and real-world examples of how AI has improved daily life or work productivity. Participants may enter one of two categories: ‘Life AX’ for everyday problem-solving or ‘Work AX’ for productivity gains. Entries are accepted until June 10 via the SKT Newsroom submission page.

The contest offers prizes totaling 10 million won in SK gift vouchers and Naver points, with awards for first place (2 winners), second place (4 winners), third place (6 winners), and approximately 400 participation prizes. Winners will be selected through expert review and announced on June 20 on the SKT Newsroom website. The company stated that the initiative aims to demonstrate that AI is an accessible tool for everyone, not just specialists.

In a related initiative, SK Telecom plans to display a media art exhibition at its Euljiro T Tower headquarters in August, based on customer feedback collected through its AI-driven survey service ‘돈 버는 설문’. The exhibition will visualize customer-perceived changes and future expectations regarding SKT’s services. The company did not disclose further details about the art installation or the survey results.

Final Bok, head of SKT’s Media Communication Division, said the company will continue to reflect customer experiences and voices in its services and content, emphasizing that meaningful AI and customer-value transformation requires collaboration with users. The executive added that SKT remains committed to co-creating better changes with its customers.

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