The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

SK Telecom announced on May 27 that it will run the ‘모두의 Promp.T’ public contest as part of its ongoing ‘Good Change’ campaign, which documents the company’s AI transformation and customer value innovation since May. The campaign previously focused on internal and expert contributions but is now expanding to include direct customer participation. The contest invites customers aged 14 and older to submit real-life examples of how they used AI to solve daily problems or improve work and study productivity, along with their unique prompts. Entries are accepted through June 10 via the SKT Newsroom application page.

The contest features two categories: ‘Life AX’ for everyday problem-solving and ‘Work AX’ for productivity improvements in work or learning. Winners will be selected through expert review and announced on June 20. Prizes include SK gift vouchers and Naver points totaling 10 million won, distributed across top awards (2 grand prizes, 4 first prizes, 6 second prizes) and approximately 400 participation prizes. The submission and selection process is open to all customers regardless of their mobile carrier.

As a separate initiative under the same campaign, SK Telecom will also display media art at its Euljiro T-Tower headquarters in August. The artwork will visualize customer feedback collected via the ‘돈 버는 설문’ AI-powered survey service, which gathers opinions on perceived changes and future expectations. The data-driven art aims to reflect customer voices in a public format, reinforcing the company’s commitment to transparency and collaboration.

Final Bok, head of SK Telecom’s Media Communication Division, stated that meaningful AI transformation and customer value innovation are best achieved through collaboration with customers. He emphasized the company’s intention to continue incorporating diverse customer experiences and feedback into its services and content to drive ongoing positive change.