SKT, ‘테이블 데이’ 서울 행사 성료
SK Telecom launched a public contest inviting customers to share AI prompts and use cases, expanding its 'Good Change' campaign to include customer participation.
SK Telecom announced on May 27 a public contest titled 'Everybody’s Prompt (Promp.T)' as part of its ongoing 'Good Change' campaign, which documents the company’s AI and customer experience transformation. The campaign previously focused on internal and expert contributions but now invites general customers to participate. Participants are asked to submit their own AI prompts and real-world examples of how AI has improved daily life or work productivity. The contest is open to all customers aged 14 and above, regardless of their mobile carrier, and runs until June 10. Winners will be selected through expert evaluation and announced on June 20, with prizes totaling ₩10 million in SK gift vouchers and Naver points.
The contest is divided into two categories: 'Life AX,' which seeks solutions for everyday problems, and 'Work AX,' which focuses on productivity improvements in work or study. Submissions must be made via the SKT Newsroom’s dedicated page, where participants can share their unique prompts and experiences. The initiative aims to demonstrate that AI is a practical tool accessible to everyone, not just a complex technology limited to specialists. SKT has not disclosed the number of expected submissions but emphasizes broad public engagement.
In addition to the contest, SKT plans to display a media art exhibition at its Euljiro T-Tower headquarters in August. The artwork will visualize customer feedback collected through SKT’s AI-powered survey service, 'Money-Making Surveys,' which gathers opinions on perceived changes and future expectations. The data will be transformed into an artistic format to reflect customer voices in a public space. The company has not provided details on the artistic style or specific survey results included in the exhibition.
Final Bok, head of SKT’s Media Communication Division, stated that meaningful AI and customer value transformation requires collaboration with customers. He emphasized SKT’s commitment to incorporating diverse customer experiences and feedback into its services and content. The company aims to continue co-creating better changes with its users, aligning with its broader digital transformation goals. No further details on future campaign expansions were provided.