The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

SK Telecom began accepting pre-orders on July 28 for Samsung’s Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, with delivery starting after completion of activation. The carrier is targeting 8,888 customers who open accounts for any of the three foldable devices during the promotion period. Winners of the travel incentive will receive a four-day, five-star Jeju package including flights, private villa, driver, local food tour and a creator-led program, with a maximum of four family members allowed per winner.

Additional prizes include 1,000 entries for the September 19 Gyeongju race, allowing participants to choose between the 10 km or half-marathon course, and 1,000 special edition signed cases from T1 esports players. Customers may enter all five prize draws by selecting their preferred options. A separate raffle will award the first 5,833 pre-order applicants a free Mega MGC Coffee Iced Americano upon activation.

Pre-order customers who complete activation by August 31 will receive exclusive T Membership benefits under the ‘Club Galaxy Folderble8’ program. Immediate perks include two Mega MGC Coffee coupons and entry into a draw for T1 match tickets and uniforms. Coffee vouchers are sent via SMS and can be downloaded via the T Membership app, while the T1 draw is accessed through the dedicated event page.

SK Telecom’s flagship membership club, launched with the iPhone 17 in 2025, provides additional perks beyond standard T Membership benefits. In the T Direct Shop, pre-order buyers of the Galaxy Z Fold8 Ultra or Fold8 with 512 GB storage can upgrade to 1 TB for the first 600 applicants. Trade-in values up to 200,000 won are available via Minipet, and Samsung Card users can receive up to 100,000 won cashback.