먹거리부터 AI·독서·러닝까지… SKT ‘AI Week’로 채운 10월 T 멤버십
SK Telecom’s T membership expanded October benefits with AI-driven personalization, offering food, entertainment, AI tools, and cultural discounts including a 30% exhibition discount and exclusive department store coupons.
SK Telecom’s T membership for October was curated with AI assistance to tailor benefits to customer preferences, blending familiar perks with trend-aligned new offers. The campaign, running from October 12 to 16, introduced an ‘AI Week’ featuring discounts across food delivery, dining, entertainment, AI subscriptions, reading, and learning services. Partners included Gongcha, Baedal Minjok, Lotte World, CGV, and Polaris Office, among others, providing practical savings on everyday activities.
Young Week, targeting ages 13 to 34, highlighted youth-focused brands with promotions like free ice drinks, discounted hot dogs, and 50% off frozen yogurt. The Young Week ran from October 5 to 9 alongside broader T day Week benefits covering F&B, beauty, and outings. Additional perks included 40% off Pokéoday menus and exclusive deals at brands like Norbrand and Slowcal.
October’s Happy Hour targeted VIP customers with 50% discounts on five signature dishes at Baekmidang and 5,000 won off Shake Shack’s best-selling burgers between 2 p.m. and 5 p.m. Cultural and travel incentives included a 30% discount on the ‘Henri Matisse and the Painters of Paris’ exhibition in Cheongju and T membership-exclusive coupons at Lotte Department Store.
SK Telecom also launched an AI-powered game, ‘Lucky Chance Run with Game,’ within the T membership app, offering up to 1,000 prizes including mobile vouchers, smartwatches, and marathon entries. The game ran during AI Week, with top 10 players receiving 30,000 won vouchers for Twosome Place. Full October T membership details and terms are available via the T membership app and website.