You Can Now Watch Legendary MTV VMA Performances on Spotify
Spotify partners with Paramount to host MTV VMA video content, including archival performances and 2026 show highlights, launching September 24.
Spotify and Paramount have announced a partnership making the streaming platform the official music and video partner for the 2026 MTV Video Music Awards. For the first time, fans can access decades of iconic VMA performances directly on Spotify, including archival footage and select 2026 show content. The platform will feature a dedicated VMA destination, integrating historical moments alongside this year’s nominees and performances. The initiative aims to centralize VMA-related video content for easier discovery and engagement.
Madonna will open the 2026 VMAs, marking her first performance at the awards in over 20 years. Fans can revisit her legendary past VMAs moments, such as her 1984 performance of “Like a Virgin,” through the new Spotify hub. The platform will also host a curated playlist of VMA highlights, including a dedicated hub for Nirvana’s 2026 Video Vanguard recognition. Additional content includes podcasts featuring nominees and editorial commentary to enhance fan engagement.
The VMA experience on Spotify will be accessible across desktop, web, mobile, and TV, with a unified hub housing all video content. Mobile users will receive expanded editorial commentary and personalized discovery features. The platform’s integration of video content aligns with Spotify’s growing focus on visual media alongside music. The partnership reflects a broader trend of streaming services expanding into video content to deepen fan connections.
The new VMA collection launches on September 24, coinciding with the 2026 MTV Video Music Awards broadcast on September 27. Fans can explore curated playlists, historical performances, and nominee-focused content in one centralized location. The initiative positions Spotify as a primary destination for VMA-related video content, complementing its existing music offerings.