Inclusivity at heart of #GoalsForGood campaign in Indonesia

The Asian Football Confederation (AFC) Dream Asia Foundation (ADAF) partnered with Indonesia’s ASA Foundation to launch the #GoalsForGood campaign in Jakarta, aiming to foster inclusivity in football. The initiative aligns with broader efforts to use sport as a tool for social change, targeting marginalized groups through structured football programs. Officials highlighted the campaign’s focus on accessibility and community engagement as key priorities for development.

In Muscat, Oman, the Oman Football Association (OFA) conducted an inclusive football program for individuals with Down Syndrome and Autism Spectrum Disorder, supported by the AFC Dream Asia Foundation. The initiative provided tailored training sessions and adaptive coaching methods to ensure participation. Organizers noted the program’s success in fostering confidence and social interaction among participants, with plans for expansion.

During the AFC Women’s Asian Cup Australia 2026™, the AFC Dream Asia Foundation collaborated with Football Australia and the Heartbeat of Football Foundation to run an off-pitch awareness campaign. The initiative aimed to promote gender equality and inclusivity in football, engaging local communities through workshops and public events. Stakeholders emphasized the role of major tournaments in amplifying social responsibility efforts.

The AFC Social Responsibility Toolkit 2026 has been made available on the-AFC.com, reinforcing the confederation’s commitment to leveraging football for social impact. The toolkit provides guidelines and resources for member associations to implement inclusive programs. Officials described it as a resource to standardize best practices across Asia, ensuring long-term sustainability in community-driven initiatives.