The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

ASUS announced on July 30, 2026, that its ProArt PX13 GoPro Edition and ExpertBook Ultra packaging designs won Red Dot Awards in the Packaging Design category. The recognition highlights ASUS’s focus on integrating functionality, aesthetics, and environmental responsibility into product packaging. The awards reflect the company’s Design Thinking methodology and its broader commitment to meaningful user experiences beyond the device itself.

The ProArt PX13 GoPro Edition packaging transforms unboxing into an immersive experience by blending ProArt’s professional textures with GoPro’s adventurous identity. It features detachable straps that double as luggage belts or crossbody carrying solutions, along with customizable foam inserts repurposed for camera equipment storage. Constructed from FSC-certified materials, the design emphasizes durability and sustainability while reducing waste through reuse.

The ExpertBook Ultra packaging reimagines traditional boxes as a reusable briefcase-like companion, with organized compartments and intuitive access for devices and accessories. Made entirely from plastic-free, FSC-certified materials, the design prioritizes durability and environmental responsibility. It supports carrying, storage, and productivity, extending the laptop’s utility beyond initial unboxing.

ASUS, a global technology leader with 5,000 in-house R&D experts, aims to achieve net-zero operations and drive a circular economy. The company, ranked among Fortune’s World’s Most Admired Companies, emphasizes responsible supply chains and sustainable innovation across its products and packaging.