The useful question is what changes for users, developers or buyers, and whether the announcement stays industry context or becomes something people can actually use.

Astasoft, a Bentley Systems partner in Malaysia, achieved a 100% increase in new sales revenue within a year despite operating with a small team and stagnant sales for years. The transformation followed the return of founder Torkil Ganendra, who restructured the company’s approach by empowering staff to engage in sales rather than relying solely on leadership-driven efforts. This shift in internal culture prioritized team motivation and performance incentives to drive growth.

The company’s revival was supported by Bentley Systems’ partnership programs, including the concierge and campaign-in-a-box initiatives, which provided Astasoft with pre-built marketing tools and automation resources. Ganendra noted that these assets were critical for a small firm, allowing Astasoft to execute targeted campaigns without developing materials internally. The collaboration enabled Astasoft to focus on leveraging Bentley’s software solutions, such as OpenFlows and STAAD, to address client needs more effectively.

Astasoft’s efforts were recognized with the 2025 Rapid Time to Value Award, which honors partners for innovative marketing strategies that enhance customer engagement and business growth. The award underscored the effectiveness of Astasoft’s approach, which combined cultural change with Bentley’s resources to revitalize its operations. Ganendra highlighted the importance of Bentley’s support network, describing it as essential for a small company navigating competitive markets.

Building on its recent success, Astasoft is now targeting expansion in Malaysia’s road and bridge design sector, where it aims to challenge established competitors. The company is promoting Bentley’s OpenRoads and OpenBridge Designer as leading BIM platforms for linear infrastructure projects, supported by recent award-winning case studies. Ganendra emphasized that product knowledge, customer focus, and team capability are key to sustained business growth.