How growing Latin American midsize businesses are building in the AI era
Latin American midsize businesses are rapidly adopting Google Cloud’s AI tools to automate workflows, enhance customer support, and modernize operations, with adoption growing up to 9x in Brazil.
Latin America’s small and medium-sized businesses, which account for over 60% of regional employment, are increasingly integrating AI to streamline operations and improve efficiency. Many have moved beyond experimentation to daily use of generative tools and agentic workflows, selecting Google Cloud and Gemini Enterprise for their flexibility and integration with existing business tools. These businesses leverage AI to match capabilities to tasks, from summarizing emails to complex data analysis, enabling global competitiveness. Google Cloud reports a significant rise in adoption, with Latin American SMBs using AI tools growing 8x year-over-year and Brazil-based SMBs seeing a 9x increase.
AdGoat, an Argentina-based adtech firm processing over 10 billion annual ad requests, automates content analysis and ad bidding using Cloud Run, the Gemini API, and Gemini Enterprise. Angelus, a Brazilian dental manufacturer, uses Gemini Enterprise to streamline project management by pulling technical data into pre-approved templates aligned with regulatory standards. BunkerDB, a Latin American marketing science company, reduces creative turnaround times from weeks to hours and cuts cost per lead by up to 25% using Gemini Enterprise, Cloud Run, and Cloud Storage.
Caffeine Army, a Brazilian wellness company, unifies customer purchase insights with BigQuery and Gemini Enterprise to accelerate creative campaigns and boost productivity. Convert, a Brazilian marketing analytics provider, powers five AI agents with Looker, BigQuery, and Cloud Run, speeding report deliveries by 65% and reducing operational costs by 32%. Growth Digital, operating across 13 Latin American countries, built over 113 AI agents with BigQuery and Gemini Enterprise, enabling 5x faster proposal building and 80% cuts in campaign reporting time.
GrupoTusMaquinas.com, a Chilean equipment management platform, creates digital tracking profiles for trucks and machinery using Google Cloud AI tools, allowing plain-language fleet queries. HealthAtom automates appointment scheduling and medical record reviews for 80 million annual patient interactions using the Gemini API, Firestore, and Cloud Functions. KLog.co digitizes freight forwarding with Gemini Enterprise, BigQuery, and Google Workspace, reducing manual data entry errors by over 90% and increasing document processing capacity tenfold.