Acclaimed Action Thriller HOPE Expands Globally, Featuring Hyundai's Heritage Model STELLAR

Hyundai Motor Company’s heritage model STELLAR features prominently in HOPE, a Korean sci-fi action thriller now opening in theaters across North America. The film, distributed by NEON and selected for the 79th Cannes Film Festival Competition, follows residents of a border town near the Korean Demilitarized Zone as they confront an unknown threat. Directed by Na Hong-jin and shot by cinematographer Hong Kyung-pyo, HOPE has drawn praise for its intense creature action and relentless pacing, earning comparisons to a cult classic by critics.

The film’s ensemble cast includes Hwang Jung-min, Zo In-sung, Hoyeon, Michael Fassbender, Alicia Vikander, and Taylor Russell, with a score by Michael Abels. STELLAR serves as a police vehicle in the narrative, reinforcing the film’s period setting and driving key chase sequences. HOPE premiered in Korea in July, grossing $35 million domestically and generating international buzz for its visceral storytelling and global appeal.

STELLAR, the predecessor to Hyundai’s SONATA, debuted in Korea in 1983 and later expanded globally, including production at Hyundai Motor Manufacturing Alabama. The collaboration with HOPE marks a new chapter for STELLAR, integrating Hyundai’s brand heritage into a Cannes-selected film now reaching global audiences. Hyundai describes the partnership as an opportunity to showcase its heritage models through innovative content collaborations.

HOPE reflects Hyundai’s broader ambition to move beyond automotive manufacturing and become a cultural partner, using vehicles like STELLAR as storytelling mediums. The film’s global rollout follows its Cannes recognition and strong box-office performance in Korea, underscoring Hyundai’s commitment to blending mobility with cultural storytelling.