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Hyundai Motor Company announced global retail sales of 999,015 units in the second quarter of 2026 and 1,948,377 units in the first half, reflecting strong demand in the Americas and India. The company highlighted a 25% increase in hybrid sales globally, reaching 353,668 units, while electrified vehicles accounted for over a quarter of total sales. Despite supply chain disruptions caused by geopolitical instability, including conflicts in the Middle East, Hyundai managed to outperform in key markets such as North America and India.

North America led Hyundai’s performance with 326,574 units sold in Q2 and 595,457 in the first half, marking record sales in the region. Hybrid demand drove growth, particularly in the United States, where sales rose 4% to 265,951 units, and Mexico saw a 10% increase. Central and South America was the fastest-growing region, with a 13% rise in Q2, led by Brazil and Latin America. India also recorded a 7% increase in Q2 and a 10% rise in the first half, supported by a Goods and Services Tax reduction and the ramp-up of production at the new Pune plant.

Europe delivered 147,443 units in Q2 and 292,888 in the first half, with electrified vehicles remaining a key strength amid regulatory changes and a shift toward small electric vehicles. Hyundai plans to debut the IONIQ 3, its first dedicated compact EV, in Europe later this year to meet demand. The Asia Pacific region saw varied performance, with hybrid demand remaining strong despite softer conditions in some markets. The Middle East and Africa faced challenges due to geopolitical instability, including disruptions around the Strait of Hormuz, which affected logistics and regional demand.

In China, Hyundai sold 20,626 units in Q2 and 47,839 in the first half, focusing on differentiated, locally developed products to compete in a highly competitive market. The Korea business division reported 160,052 units in Q2 and 321,598 in the first half, with domestic electrified demand rising sharply. Genesis achieved its strongest first-half performance in the U.S. with 39,088 units sold, driven by the GV70 and GV80. Hyundai also introduced Pleos Connect, its next-generation infotainment system, with plans to equip 20 million vehicles by 2030.