Hyundai Motor Reinforces Design Leadership with Ten Prizes at Red Dot Award: Brands & Communication Design 2026

Hyundai Motor Company received ten awards at the Red Dot Design Award: Brands & Communication Design 2026, including one Best of the Best, recognizing its expanded role beyond manufacturing into mobility and communication design. The awards span spatial design, customer experience, and brand communication, validating the company’s strategic transformation. Among the winners, UX Studio Seoul earned three honors, including Best of the Best for Digital Solution, highlighting its role as an open-format user experience research space where customers contribute directly to development.

UX Studio Seoul’s modular spatial system, designed for flexible adaptation to evolving research needs, was cited as a groundbreaking platform for integrating customer feedback into brand strategy. The facility’s open-format approach allows any customer to participate in UX development and provide real-time input, supporting Hyundai’s broader mobility and technology initiatives. The recognition underscores the studio’s contribution to transforming customer participation into actionable insights for brand growth.

Hyundai’s CES 2026 exhibition earned two Winner awards, one for Spatial Communication and another for Fair Stand, emphasizing its focus on human-centered robotics and transparent communication of R&D processes. The exhibition positioned robotics as collaborative technologies aligned with human needs, using visitor participation to convey a vision for AI-driven innovation to global audiences. The awards reflect Hyundai’s commitment to making complex technological advancements accessible and engaging through design.

Established in 1967, Hyundai Motor Company operates in over 200 countries with more than 120,000 employees, advancing mobility solutions including electric, hybrid, hydrogen fuel cell, and internal combustion engine technologies. The company’s vision, ‘Progress for Humanity,’ guides its expansion into robotics and AI, alongside efforts to reduce carbon emissions across its product lineup. Hyundai continues to invest in open innovation and future mobility services, positioning itself as a provider of sustainable and technologically advanced solutions.