NVIDIA Transforms European Retail, From Digital Discovery to Physical Operations

European retailers are integrating NVIDIA-accelerated open and frontier AI models to improve agentic commerce, digital product discovery, and retail research and development. Shopify uses NVIDIA Megatron Bridge and NeMo RL to fine-tune models, achieving 90% lower serving costs and 7x faster responses compared to a leading frontier model. The post-trained NVIDIA Nemotron 3.5 Lightning model powers Shopify’s Sidekick AI assistant, which retrieves store data and recommends improvements via Sidekick Pulse. NVIDIA CCluster vLLM further reduced inference costs by up to 12x across five additional use cases, including catalog enrichment and merchant recommendations.

Zooplus, Europe’s leading online pet retailer, rebuilt its product discovery system using NVIDIA Nemotron Retriever and Blueprint for retail catalog enrichment. Deployed in AWS, the prototype achieved 86% search accuracy, while Photoroom’s Image Editing API standardized 40,000 daily product images across 70 countries. Listings processed by Photoroom sold at a 5% higher liquidity rate with 3% to 7% more unique views per product page. The pipeline relies on NVIDIA GPUs with TensorRT and Triton Inference Server for scalability.

Omi’s ProductDrop workflow uses NVIDIA RTX PRO 6000 Blackwell GPUs to generate digital twins for product catalogs, enabling brands like L’Oréal to scale creative output without errors. L’Oréal’s CreAItech program integrates Omi’s digital twins with generated brand environments, while NVIDIA ALCHEMI accelerates ingredient discovery from months to hours. OrbMol-v2, powered by NVIDIA accelerated computing, is five times faster and delivers 21% lower error than comparable models, aiding in UV filter research.

Mirakl runs open models on NVIDIA GPUs across its infrastructure and European cloud providers like Scaleway to maintain technology sovereignty. Its Catalog Transformer fine-tunes open models to organize over 70 million products, converting messy vendor data into structured catalogs. NVIDIA’s physical AI, digital twins, and open models also enable autonomous warehouse simulations and virtual try-on experiences for European retailers and fashion brands.