"No more hand-written code": Epic reportedly impose "AI-first" model on creators of new Disney shooter with Marvel and Star Wars characters

Epic Games has reportedly instructed developers of an unreleased Disney shooter featuring Marvel and Star Wars characters to adopt an 'AI-first' production model, relying on generated art and code. The project, originally scheduled for March 2023, has been delayed indefinitely as creators are directed to use tools like Anthropic's Claude. An internal message from the game's director reportedly stated, 'No more hand-written code,' with all art to be 'generated with full AI workflows.'

The report from Bloomberg cites 'people familiar with the project,' though Epic has neither confirmed nor denied the claims. The company has framed its approach as 'AI-accelerated development,' led by Epic developers, according to a statement from communications director Jake Jones. Disney has not commented on the matter.

Epic Games has increasingly bet on generative AI, integrating it into Unreal Engine and using it to expand Fortnite character designs into 3D models. The company has also deployed AI to voice-act Darth Vader, drawing criticism from unions. CEO Tim Sweeney has criticized Valve's requirement for generative AI disclosures on Steam, positioning Epic as a more AI-friendly alternative.

Epic's push into generative AI coincides with financial challenges, including layoffs of over 1,000 employees earlier in 2023 due to declining Fortnite engagement. The company had previously attempted to transform Fortnite into a 'metaverse,' a project that ultimately failed. Disney acquired a $1.5 billion stake in Epic in February 2023, followed by reports of an Epic-developed Disney extraction shooter, though timelines remain unclear.