Presentamos una nueva etiqueta para identificar perfiles de artistas generados por IA — Spotify

Spotify announced the introduction of AI Persona badges to identify artist profiles that may represent AI-generated identities rather than real individuals. The labels will appear on artist profiles, search results, and playlists, providing clarity to users about the authenticity of the artist behind the music. This initiative aims to address listener concerns about encountering profiles that appear human but are artificially created, ensuring a more transparent listening experience on the platform. The company emphasized that the badges focus solely on the artist's public identity, not the creative process behind the music itself.

Starting in mid-September, AI Persona badges will be applied to profiles that either voluntarily declare their AI-generated identity or are identified by Spotify’s review team. Artists will be notified if a badge is applied by Spotify and given the opportunity to confirm or appeal the decision. Additionally, users will soon have the option to report profiles they suspect represent AI Personas for further review. The badges will appear in prominent locations such as artist banners, the 'About' section, search results, and alongside songs in playlists, ensuring visibility for listeners.

AI Persona labels will not be included in Spotify’s editorial or algorithmic recommendations unless a user actively follows the profile. This policy aims to prioritize authentic human artists in programming while still allowing users to discover AI-generated content if they choose to engage with it. Spotify clarified that artists using AI tools in their creative process—such as vocal synthesis or production assistance—will not automatically be labeled as AI Personas, as the focus remains on the identity presented to the public rather than the tools used in creation.

The AI Persona badges are part of a broader effort by Spotify to enhance transparency and trust within its platform. The company plans to introduce additional tools in 2026 to provide more context about the music and artists users listen to. Spotify also adjusted its algorithms to highlight authentic human artists and reduce the prominence of low-effort or spam content in recommendations. The initiative reflects Spotify’s ongoing adaptation to the evolving music ecosystem, with input from artists, fans, and industry partners shaping its approach.