SUBARU OF AMERICA SALES UP 13.2 PERCENT WITH BEST EVER FORESTER SEPTEMBER
Subaru reported a 13.2 percent increase in U.S. vehicle sales for September 2026, led by record Forester deliveries and strong gains across Crosstrek, Outback, and WRX models.
Subaru of America, Inc. announced 52,056 vehicle sales in September 2026, marking a 13.2 percent rise compared to September 2025. The Forester achieved its best-ever September performance, while Crosstrek and Outback also recorded year-over-year increases. Company leadership attributed the growth to retailer efforts and customer demand for safety and quality vehicles.
Forester led all models with 15,989 units sold, a 45.9 percent jump from the prior year, followed by Crosstrek at 15,296 units (6.8 percent increase) and Outback at 12,651 units (1.9 percent increase). The WRX saw a 166.1 percent surge in September sales, reinforcing its appeal among performance-focused buyers.
Subaru executives highlighted positive customer response across the lineup, with WRX sales driven by its affordability and manual transmission option. The company also noted the recent launch of limited-production 2027 WRX and BRZ anniversary editions to sustain momentum in the performance segment.
Subaru of America, headquartered in Camden, New Jersey, operates through approximately 640 U.S. retailers. The company emphasizes zero-landfill manufacturing and community support through the Subaru Love Promise initiative, which includes donations and volunteer programs.