Unlimited Vercel Blob stores on every plan

Vercel announced that users can now create an unlimited number of Blob stores regardless of their plan tier. Previously, Hobby, Pro, and Enterprise plans had caps of 100, 500, and 1,000 stores respectively. The change removes these restrictions, enabling more granular data organization and management for projects of any scale. Users on the Hobby plan previously faced a 100-store limit, which is now obsolete.

Blob store creation is billed under Blob Advanced Operations, which include actions like put(), copy(), and list(). On the Pro plan, these operations cost $5.00 per million calls. Hobby plan users receive 2,000 free operations monthly, with additional usage billed accordingly. Deleting a Blob store incurs no charge, making temporary or experimental stores cost-effective to spin up and tear down as needed.

The update allows for improved data isolation by enabling separate Blob stores for production, staging, and preview environments. Multi-tenant applications can assign a dedicated store per customer, simplifying data export or deletion for individual tenants. Developers can also create temporary stores for preview branches or migrations, deleting them post-use without incurring storage costs.

Storage, operations, and data transfer costs remain usage-based, meaning splitting data across multiple stores does not increase expenses. Store creation activity is tracked under Blob Advanced Operations in the usage dashboard and Observability tools, providing transparency for billing and monitoring purposes.